Most people know that web design changes like the wind. New technologies and browser version updates allow ‘web designers’ like us to experiment and launch new and exciting animations and interactive features all the time. This new found interactive and engaging web has changed the way we approach web design jobs. We don’t just do web design anymore, it’s simply not enough.
In the old days (a year or so ago) it was normal procedure to mock up static designs in Photoshop, get design approval, and then pass to a front-end developer to build the HTML and CSS. After that our back-end developers would integrate into the chosen CMS or E-commerce platform and that was it. Sure, the developers and designers would collaborate and work out mouse over effects on buttons and different hyperlink states, but it didn’t go much further than that.
A Creative Developer has both creative design skills and web development knowledge – they have the vision to build at least part of a web page during conceptual design stages to demonstrate how the website will come alive and really engage with its users. This means a clearer vision of the end website and at least from our own experience since adopting this process, we have seen: